Across Europe, innovators are reshaping how we understand, use, and protect personal data in food and nutrition. The FOODITY innovators booklet brings together 12 projects supported through FOODITY’s funding programme, each demonstrating how personal data sovereignty can unlock healthier nutrition choices, fairer food systems, and more sustainable behaviours.
In addition to FOODITY-funded innovations, the booklet features 8 initiatives supported by our sister project, DRG4FOOD. Together, these initiatives reflect a shared European effort to advance responsible, citizen-centred digitalisation in food and nutrition.
At the core of these projects is a common mission: to empower citizens through responsible data use, from personalised nutrition and food traceability to food waste reduction and more sustainable decision-making.
Putting citizens at the centre of food data innovation
Citizens often lack access to their food and nutrition data when using digital platforms and services. The FOODITY innovators have addressed this challenge by designing solutions in which personal data remains under user control, consent is transparent and revocable, data minimisation is the default, and GDPR-aligned infrastructures, such as DataU (our platform for secure data sharing), ensure full data sovereignty.
Together, these projects explore new pathways towards sustainable food systems while showing how trustworthy, privacy-preserving technologies can support healthier habits and more informed food choices.
A diverse portfolio tackling real-world food challenges
The featured innovations span a wide range of applications, reflecting FOODITY’s core pillars of personalised nutrition, food recognition, food waste prevention, quality monitoring, sustainability, and citizen empowerment. Each project responds to real needs across the food value chain, combining technological innovation with ethical data practices.
Personalised nutrition
Projects such as DIAITA, MyNutri, and ONCONOURISH use AI-driven recommendations to support users, particularly those with specific health needs, in making better dietary choices.
DIAITA, which was shaped by the experiences of cancer patients seeking reliable dietary advice, provides tailored nutritional support for cancer patients through an expert-validated AI assistant.
MyNutri has transformed grocery shopping into a source of personalised insight, offering health and sustainability scores tailored to each user’s unique profile.
ONCONOURISH supports oncology patients through photo-based meal logging, gamification, and medically validated recommendations.
All solutions ensure explicit consent, transparency, and user control over sensitive health and nutrition data.
Smarter, more sustainable shopping
Projects like FoodMarketMap and The Kitchen Adventure help consumers make healthier, more environmentally friendly choices.
FoodMarketMap enhances the Eatvisor app to interpret shopping receipts and suggest healthier, more sustainable alternatives.
The Kitchen Adventure brings a playful approach to family cooking, combining AI guidance, eco-scores, and personalised challenges to encourage healthier habits.
Both solutions prioritise privacy while supporting informed, environmentally friendly decision-making.
Food quality, safety and transparency
Several projects introduce breakthrough technologies to assess food freshness, improve traceability, and combat misinformation.
STRADA has created a reusable, NFC-powered sensor that measures food spoilage and nutrient quality in seconds.
MI4SaferFOOD uses multispectral imaging on smartphones to assess the freshness of fruits and vegetables.
TRACE-IT combines blockchain, satellite imagery, and consent mechanisms to enable ethical traceability for high-risk commodities like cocoa and coffee.
Across these solutions, data about food and the people handling it remains secure, transparent, and under their control.
Fair, local and responsible food systems
Projects such as 3FAIR and SEBP focus on strengthening local economies and community trust.
3 FAIR has modernised fair-trade and solidarity shops, giving them digital tools that respect ethics and anonymity, while SEBP connects sustainable producers with companies via an employee-benefit marketplace that tracks environmental and social impact.
Both initiatives highlight how ethical data practices can give consumers significant control and producers greater visibility.
Reducing food waste
Addressing food waste is another shared priority across the FOODITY portfolio. EcoTrace and REDUCE apply AI and behavioural insights to prevent waste across different settings.
EcoTrace combines personal nutrition data with carbon-footprint analytics and traceability tools, while REDUCE uses computer vision and behavioural feedback to better understand and prevent food waste in catering environments.
These initiatives show how responsibly managed data can drive systemic, measurable change.
Empowering citizens through personal data sovereignty
A consistent message throughout the booklet is that user empowerment is non-negotiable. Whether through decentralised data storage, consent mechanisms, anonymisation techniques, or educational tools, every project reinforces personal empowerment and transparency.
This shared commitment transforms digital innovation into a socially grounded movement. One that respects citizens’ rights while generating real impact.
A European ecosystem driving change in food and data
Through FOODITY, a vibrant community of innovators, researchers, citizens, and entrepreneurs has come together around EU priorities for healthy, sustainable, and resilient food systems. Through funding, mentoring, co-creation activities, and access to our technologies, the FOODITY support programme has strengthened each project’s scientific rigour and social relevance.
The result is a diverse portfolio of solutions demonstrating how digital responsibility, innovation, and personal data sovereignty can work together to reshape Europe’s food landscape.
When people understand their food, they can adapt their food choices. When they control their data, they can change the system. This is the transformation FOODITY has made possible.
Download the FOODITY & DRG4FOOD Innovators Booklet
Explore 20 innovative digital food and nutrition solutions developed across Europe, showcasing how personal data sovereignty can support healthier, fairer, and more sustainable food systems.
Inside the booklet, you will find:
20 funded projects from FOODITY and DRG4FOOD
52 European entities supported
17 participating countries
€3.9 million in funding distributed
39 selected applicants across 4 Open Calls
Download the booklet (PDF)
About the projects
At FOODITY, we have supported the development of 12 data-driven solutions for food and nutrition through a €2 million Pilot Development Programme, with a strong focus on citizens’ personal data sovereignty. These multidisciplinary projects explore how digital tools can empower individuals to make healthier, more sustainable food choices while ensuring data privacy.
DRG4FOOD, our sister project, has funded use cases with €1.9 million, supporting solutions in targeted nutrition, food traceability, and consumer food choices. The funding has been directed to research groups, start-ups, SMEs, and innovators interested in implementing dedicated tools and applications that address the Digital Responsibility Goals.
Together, we are shaping a future where data-driven digital tools support healthier and more sustainable food systems and where citizens have both the knowledge and the power to make a real difference for themselves, their communities, and the planet.
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