Demonstrating the potential of citizens’ personal data for better food systems
FOODITY is about using data for the common good.
FOODITY is about empowering people to make a difference — enabling them to control their own data to make healthier, environmentally conscious food choices.
BETTER FOOD SYSTEMS
FOODITY is about creating better food and nutrition systems for people and the planet.
FOODITY is about developing innovative data-driven solutions that enable empowerment and better food systems.
Food systems account for a third of global greenhouse gas emissions
Obesity is the second leading cause of premature death in Europe after smoking, and 1 in 7 premature deaths (14%) could be prevented if people were at a healthy weight rather than overweight or obese
The data provided by personalised food and nutrition solutions — from wearables to apps — has enabled people to eat healthier diets by suggesting tailored meal plans. But there is also an opportunity to use this data to empower citizens to make better dietary choices, including more environmentally friendly options. This can be achieved, for example, by informing them about the greenhouse gas emissions of the products they consume and suggesting ways to reduce them.
In addition to benefiting the individual citizen, this data can improve the entire food system value chain, as its actors (producers, distributors, retailers) can also use it to create more sustainable processes. All this contributes to reducing emissions from the food sector while ensuring healthy diets.
What is the main challenge in data-driven innovation? Existing popular tools and platforms are closed and limit citizens’ rights to sovereignty and transferability of their personal data. This restricts the possibility of using them for the common good, even if users consent to share their anonymised personal data.
Our purpose is to enable a dynamic ecosystem of digital solutions for food and nutrition that respects citizens’ right to personal data sovereignty in Europe.
To this end, we will run a €2 million pilot development programme. Our objective? To fund 12 solutions demonstrating the potential of data-driven innovation in food and nutrition while ensuring complete user control over their personal data.
Our programme beneficiaries will be able to use tools and software components from two recent research & innovation Horizon 2020-funded actions as building blocks for the development of their pilots.
This project will provide cutting-edge tools and software components as building blocks for developing personalised nutrition solutions.
This project will offer a deployment-ready solution for trustworthy and secure large-scale data-sharing transactions, fully compliant with GDPR and based on centralised technologies and digital identity — thus guaranteeing the personal data sovereignty of end-users of solutions integrating this platform.
The main impact results
we will achieve
- Higher availability of shared data for increased competitiveness and sustainability of food system actors.
- Citizens in charge of their own data related to food and nutrition.
- Increased adoption of data-driven solutions for food and nutrition.
- Engaging citizens in food systems that are environmentally friendly and oriented towards healthy diets.
to be launched in the second semester of 2023
and financial support of up to 187.500€ per beneficiary