SEBP (Sustainable Employee Benefits Platform for Responsible Companies and Consumers) is one of the innovative solutions selected in FOODITY’s Open Call 2, offering a data-driven approach to sustainable employee benefits. By providing a platform that combines sustainability metrics, transparent data, and digital management tools, SEBP allows employers to offer meaningful benefits that promote responsible consumption. This solution not only supports local producers but also empowers employees to make sustainable choices, bridging the gap between business practices and positive social and environmental impact.
SEBP enables responsible companies to offer sustainable products from local producers as benefits to their employees, thereby supporting sustainable producers and enhancing their CSR efforts. The service includes an online shop for employees, digital management of corporate gifts for employers, and automatic measurement of the well-being, ecological, and social impact of all transactions.
The platform integrates various data sources to provide comprehensive information about the sustainability of producers and their products, creating transparent and measurable sustainability metrics. By doing so, SEBP addresses key challenges in the food system, enhancing transparency, improving data sovereignty, and promoting sustainable consumption.
Watch the video below to learn more about their solution:
In conversation with SEBP
Q: What positive impact do you hope SEBP can make through the FOODITY Pilot Development Programme?
A: Our project aims to positively impact food systems by connecting companies and consumers with local sustainable producers, reducing environmental footprints, and promoting ethical sourcing. Through transparent data and impact metrics, we empower informed, eco-friendly choices for a resilient and sustainable future.
Q: What are you most looking forward to, and what solutions or advancements do you hope to achieve while at FOODITY?
A: We are most looking forward to upgrading the platform with clear sustainability metrics and impact data to drive informed decision-making, validated through meaningful citizen engagement throughout the project.
Q: How will being part of FOODITY benefit your project?
A: Being part of FOODITY and leveraging its components will enable us to tackle challenges related to citizens’ personal data, ensuring easier management and exercise of citizens’ data rights. Collaboration fuels innovation—together, we can transform the food system for a sustainable future.
The SEBP team
The SEBP project brings together two organisations based in Bulgaria:
The Good Club
Agriventures
- Teodora Grigorova, Manager and Co-Founder of The Good Club. Project Manager and Product Owner at SEBP. Teodora has over 10 years of engineering experience in e-commerce platforms. Former tech lead of product team.
- Bozhidar Grigorov, Co-Founder of The Good Club. Software Manager at SEBP. Bozhidar has over 10 years of engineering experience in large-scale system development.
- Alexander Panayotov, Co-Founder of The Good Club. Sales and Business Development Manager at SEBP. Alexander is a startup founder, Assistant Professor, early-stage company development consultant.
"What excites me the most about being part of FOODITY is contributing to a project that directly improves people's lives by fostering healthier choices and sustainability, making a real difference in the food system."
- Maria Hristova, CEO and Chairperson at Agriventures. Sustainability Expert at SEBP. Mariya is the founder of Agriventures, a cluster and NGO providing opportunities to entrepreneurs in agriculture and food innovation, a Climate Ambassador for the European Commission, and an advocate for sustainable agriculture and entrepreneurship in the CEE region.
- Dilyana Kutsarova, member of the board of directors at Agriventures. Data Protection Officer (DPO) and Consumer Engagement Specialist at SEBP. Dilyana is a GDPR and fundraising expert, lawyer, and project manager with extensive experience in business consulting, data protection, mediation, and sustainability within EU-funded projects.
"Being part of FOODITY excites me because it combines the drive for sustainable consumption with the opportunity to inspire entrepreneurs to think boldly, innovate fearlessly, and turn ambitious ideas into tangible, impactful solutions for a better future."
SEBP demonstrates how technology and data can empower both companies and employees to make sustainable choices. As a FOODITY innovator, the project highlights the potential of integrating local, responsible producers into corporate benefit schemes while providing transparent, measurable sustainability metrics. By connecting people, businesses, and ethical production, SEBP contributes to a more resilient, sustainable food system that benefits both the planet and society.
Stay tuned to discover the stories of other FOODITY innovators in our News section!