Choosing food is no longer just about taste or price — it’s about health, sustainability, and informed decisions. MyNutri, one of the winning projects in our second open call, is tackling this challenge by developing an AI-powered mobile app that helps consumers understand both the personal health impact and the environmental footprint of the products they buy.
MyNutri is an AI-powered mobile application designed to revolutionise the shopping experience by providing personalised health and sustainability insights for food products. By leveraging advanced machine learning models, MyNutri analyses food ingredients and their by-products, delivering two key scores: an individualised health score tailored to the user’s specific health profile and a carbon footprint score assessing the product’s environmental impact.
Unlike traditional food-rating apps that rely solely on ingredient lists, MyNutri incorporates user-specific data such as age, exercise habits, allergies, and metabolic conditions. This ensures that health scores are dynamic and evolve based on new data. Additionally, the app considers hidden by-products like acrylamide — a compound formed during food processing — to provide a more comprehensive health assessment.
On the sustainability side, MyNutri evaluates the carbon footprint of each product based on factors such as agricultural practices, transportation, and production methods. It then suggests lower-impact alternatives, helping users make environmentally responsible choices.
The app is developed with user-centred design principles, incorporating feedback from real consumers through surveys and workshops. Initially, the project will focus on Spanish consumers, before expanding to the UK in later stages. Its backend integrates with Open Food Facts, FOODITY DataU, and Tellspecopedia, ensuring secure data handling and GDPR compliance.
With MyNutri, users can simply snap a photo of a food product and instantly receive insights — making healthier and more sustainable shopping easier than ever.
Watch the video below to learn more about their solution:
In conversation with MyNutri
Q: What positive impact do you hope MyNutri can make through the FOODITY Pilot Development Programme?
A: Through FOODITY, MyNutri aims to empower consumers with personalised health insights and promote sustainable food choices. By providing AI-generated health scores tailored to individual needs and carbon footprint scores that assess environmental impact, the app helps users make informed, responsible purchasing decisions. Integrating Open Food Facts and leveraging real consumer feedback, MyNutri enhances food transparency and nutrition education, encouraging healthier eating habits while reducing the environmental footprint of food consumption.
Q: What are you most looking forward to, and what solutions or advancements do you hope to achieve while at FOODITY?
A: At FOODITY, we are most looking forward to refining MyNutri’s AI models through real-world user feedback and expanding our data-driven approach to personalised nutrition and sustainability. We aim to enhance food transparency by improving health and carbon footprint scoring, ensuring that users receive accurate and actionable insights. Additionally, we hope to advance seamless integration with Open Food Facts, DataU, and Tellspecopedia, strengthening data security and GDPR compliance. Ultimately, we seek to validate MyNutri’s impact on consumer behaviour, fostering healthier and more sustainable food choices while scaling the app for wider adoption across Europe.
Q: How will being part of FOODITY benefit your project?
A: Being part of FOODITY will provide MyNutri with access to valuable data, expertise, and consumer engagement opportunities, accelerating the development and validation of our AI-driven health and sustainability scoring system. Through collaboration with FOODITY partners, we can refine our personalised health score models, enhance carbon footprint calculations, and ensure seamless integration with Open Food Facts and DataU. The programme’s structured user testing phases will allow us to gather real consumer insights, improving usability and accuracy. Additionally, FOODITY’s network and visibility will help us scale MyNutri across Europe, ensuring greater adoption and impact in the food and nutrition ecosystem.
The MyNutri team
Tellspec
MyNutri is composed of seven multidisciplinary professionals:
- Isabel Hoffmann, CEO of Tellspec and Project Manager at MyNutri: Serial entrepreneur and founder of eight companies, Isabel leads Tellspec in developing a food sensor. A mathematician with extensive business experience, she has grown companies from startup to $75 million, secured major investments, and taught entrepreneurship. A frequent speaker on food technology and safety, she has received numerous awards, including the EIT Women in Innovation award. Tellspec has also won several awards, including the H2020 Food Scanner Prize.
- Miguel Pires, BDM at Tellspec and BDM and Project Manager at MyNutri: Miguel completed his master’s in Business Administration from Instituto Superior de Administração do Porto, one of the few Portuguese universities certified as a European Business School. He has worked as a Quote Center Analyst Department Responsible for a multinational microchip and semiconductors German company, and managed the communications department for another Portuguese company.
- Johny Miro, Frontend Developer at Tellspec and MyNutri: Johnny is a Senior Frontend/Mobile Developer. Previously, he led frontend development, creating UI/UX using a low-code platform, JavaScript, and CSS. As a full-stack developer, he contributed to mobile applications using React, Typescript, Java, and Spring Boot, and worked with design and project management tools. He also single-handedly developed an application using React, Redux, Firebase, and Node.js, and revitalised a company website.
- Hugo Alves, Data scientist at Tellspec and MyNutri: Hugo Alves is a Biochemist and Molecular Biologist with an M.Sc. degree from Minho University, Portugal, and is currently a Ph.D. candidate in Molecular Biology at NOVA University in Lisbon, Portugal. Hugo joined Tellspec as a biochemist and data scientist.
"I'm excited by FOODITY's mission to revolutionise the food industry and create a more sustainable and transparent food system. I'm eager to contribute my skills to such a meaningful cause."
- Irene González, R&D&I Researcher and Sensory and Consumer Research at CNTA, and Consumer Research / Citizens Engagement at MyNutri: Irene holds a bachelor’s degree in Food Science and master’s degrees in Nutrition, Teacher Training, and Gastronomic Sciences. She has over two years of experience at CNTA in the “Sensory and Consumer Research” department, coordinating European and national/regional projects, managing the MundoSabor platform, and collaborating with various institutions.
- Rodrigo Fernández, R&D&I Project Management at CNTA, and Consumer Research / Citizens engagement at MyNutri: Rodrigo holds a degree in Law and has completed training courses under the European Framework Programme for Research and Innovation. He has nine months of experience in public administration and three years of managing R&D&I projects across regional, national, and European administrations.
- Elena Romero, R&D&I Sensory and Consumer Research Manager at CNTA, and Consumer Research / Citizens engagement at MyNutri: Elena earned a Ph.D. in Chemical Sciences (2003, Cum Laude) and was formerly an Associate Professor at the University of La Rioja. She has experience in quality and R&D in the agri-food industry. Since 2006, she has been a researcher at Fudin by CTIC CITA, where she has led Sensory and Consumer Research since 2009 and participated in numerous regional, national, and European projects.
"What excites me most about being part of FOODITY is the chance to connect with so many amazing people and soak up the knowledge from all the experts involved. It’s an incredible opportunity to grow, learn, and be inspired by the best in the field!"
The MyNutri team is turning innovation into action. By combining cutting-edge technology, scientific expertise, and consumer insights, they are creating personalised nutrition solutions that help people make healthier, more sustainable food choices. Follow their journey to see how data-driven innovation can transform the way we eat and live.
Stay tuned to discover the stories of other FOODITY innovators in our News section!