Guidelines for Applicants
Our guidelines document is your go-to resource for a smooth application journey to our Open Call #1.
Here you will find detailed information on the application process, which will guide you through the steps to submit a winning proposal.
Learn what happens after submission, ensure you are fully informed from start to finish, and maximise your chances of success with this comprehensive resource!
The FOODITY
open call #1
Are you ready to create innovative data-driven solutions that will play a role in developing sustainable food systems while
boosting citizen data sovereignty?
Apart from providing tailored mentoring services, technical support and business sustainability, our programme offers up
to €187,500 per team to scale their products and services.
We will launch our first open call
on 5 September 2023
Are you up
for the challenge?

launching on 5 September and closing on 8 November 2023

to be developed by the selected applicants

and financial support of up to 187.500€ per beneficiary

with services for pilot development
The
open call #1 offer

– Three of the six selected pilot projects must incorporate components and technologies that we will make available.
– At least three pilots must address one of the key programme areas, although applicants may propose solutions incorpo
rating more than one component.
– Two pilot projects must address one of the key programme areas without integrating any components.
– One of the pilots will be in the “open challenge” category, therefore, will not address any key areas but will be broadly in
line with the programme’s scope.
Applicants must submit proposals with solutions between Technology Readiness Level (TRL) 4 and 6
How to participate?
Stay tuned to our channels!
Subscribe to our newsletter and follow us on social media to find out all the details about how
to apply for our open calls, which we will be sharing soon.
The objectives
of the FOODITY programme

To fund 12 pilots that will develop innovative solutions demonstrating the potential of data-driven innovation in food and nutrition while guaranteeing the user's full control and ownership over their personal data.

To provide state-of-the-art tools/software components as building blocks and other technical resources respectful of personal data sovereignty for developing novel data-based food and nutrition systems.

To encourage the development of data-sharing practises, including data commons and open science, in the food and nutrition domain, thus encouraging innovation.

To attract top talent innovators for the development of the pilots, involve food systems stakeholders (e.g. producers, processors and retailers) in expressing their data needs to be more competitive and achieve a fairer distribution of wealth, and engage citizens in the development of the pilots, allowing them to express their needs and raise their concerns for their data rights when using data-driven solutions for food and nutrition.

To raise citizens' awareness in exercising their data rights and how they can use them to create an effect in nature-positive food systems.
The pilot development
programme phases
We will develop our pilot development programme in three phases.
The first one will focus on implementing the pilot projects. The second one on maximising their impact.
The programme will end with an award ceremony where the winning pilot projects will benefit from an additional €7,500

Our data storage
management system
We have developed a data architecture to protect and properly store user data, which we will require the pilot projects to use. This datalake will store the data (apart from users’ personal data, the management of which will be the responsibility of the pilots concerned), and our data_U software will process and manage it.
The selected FOODITY innovators will learn how to properly use this data architecture through training and mentoring, as well as deepen their understanding of the ethics of data management, among other technical topics.
The training will also cover citizen participation methods, as pilots must involve end-users from start to finish.
Mentoring support, especially in the second phase, will focus on business matters, from innovation strategy to product development. In addition, pilots can request support in specific areas to ensure TRL advancement.
Explore and contribute
to our data collection
Our data_U platform is dedicated to providing a wide range of food and nutrition data —
from nutritional information to recipes and the latest food trends.
Join our community of food enthusiasts and professionals!
You can do so either by sharing your own datasets or by exploring those shared by others.
What’s in it for you?
Our value-added services
FINANCIAL SUPPORT
Up to 187.500€ per beneficiary.
ACCESS TO TECHNOLOGY
and technical support to develop their solutions.
EXPERT MENTORING
Advice on business development: from marketing and sales to financing, innovation strategy or sustainability.
GROUP COACHING
Including mutual exchange between the open call beneficiaries.
TECHNICAL TRAINING
Training on relevant technical, business, and legal issues.
Who are we looking for?
The FOODITY innovators
Applicants can submit proposals led by an SME/startup and partner with other 2 or 3 entities that are a mix of for-profit and non-profit organisations. And although a proposal can be comprised of only two technical partners that are both companies, at least one must demonstrate expertise and experience in social innovation. In the case of a team of 3 partners, one must be a social innovation agent or a research organisation/university.
Small or Medium-Sized Enterprises (SMEs) and startups
developing solutions for data-driven innovation in personalised nutrition, sustainable food systems and shopping experiences.
Social innovation actors (SIAs)
providing new practices aiming at citizen empowerment and proposing concrete actions for data sovereignty, as well as associations representing consumers’ interest in health and nutrition
Research and Technology Organisations (RTOs ) and universities
working on advancing the state-of-the-art and addressing the challenges around data-driven innovation for health and nutrition, as well as mechanisms to preserve citizens' sovereignty over their personal data in health and nutrition solutions.

Training organisations
oriented to the food industry, such as culinary or nutrition schools, and interested in teaching and experimenting with the power of data for innovation and competitiveness in food production and diet planning.
Apply
This open call will run for two months: from 5 September to 8 November 2023. Applications will then be carefully evaluation.
ted by experts, and all applicants, including unsuccessful ones, will receive an evaluation report.
*Applications must be in English and sent through the F6S platform.
In addition, applicants must be based in an EU or Horizon Europe-associated country.
How to find
the right partners?
Are you an SME or startup but don’t know where to find a social innovation partner?
As a starting point, you can refer to this global interactive map which provides information on verified social innovation
actors (not all listed actors may fit your needs, and other entities that are not listed may also qualify).
At FOODITY, we will support match-making opportunities on our F6S page and coordinate networking events to help you
find the right partners to advance your solutions.

Stay tuned
to our channels!
Keys
to the programme
Our FOODITY pilot development programme is structured around two calls for proposals we will publish in the second semester of 2023.
From the applications we receive, we will select 12 (6 in each open call) beneficiaries, the FOODITY innovators, with the most promising pilot project proposals for developing the next generation of data-driven solutions for food and nutrition respectful of users’ personal data sovereignty, for a 12-month programme.
The pilots will demonstrate the potential of users’ personal data in health and nutrition solutions to contribute to more just and environmentally friendly food systems.
They will benefit from added-value services, including financial support (up to 187.500€ per beneficiary), one-to-one mentoring, training, group coaching and technical support to use the infrastructure and core components of the programme, as well as assistance in assessing the individual impact of each pilot with respect to its users.
At the end of the programme, the FOODITY innovators will carry out an Impact Assessment of the results obtained by their pilot projects regarding the perception of end-users control over their personal data. They will also receive support by connecting them to different ways of sustainability, ranging from VCs to training on equity-free funding.
Our evaluation criteria
CONCEPT & RESEARCH CHALLENGES
Show how your proposed solution is aligned with the FOODITY vision and is innovative.
Provide objectives and address challenges associated with citizens’ data rights and GDPR regulations.
IMPACT & INNOVATION POTENTIAL
Describe expected results from the pilot programme and connect them to the FOODITY vision,
as well as FOOD 2030 goals.
Provide both a qualitative and quantitative overview
of expected long-term impact and measures to exploit results post-project.
DATA RIGHTS & CITIZEN ENGAGEMENT
Provide a provisional plan for safeguarding user data and an overview of how data will be stored and managed.
Describe citizen engagement activities for phases I and II, including examples of proposed activities and level of engagement.
TEAM & IMPLEMENTATION
Describe your work plan, its alignment with proposed objectives and anticipated risks.
Propose a set of Key Performance Indicators (KPIs).
Describe your team in terms of track record (of individuals), expertise, technical capacity to develop your solution,
social innovation capacity in relation to citizen engagement and respect for gender balance.
FOODITY’s
pilots building blocks

PROTEIN
Will provide cutting-edge tools and software components as building blocks for developing personalised nutrition solu- tions.

PoDeID-on
Will offer a deployment-ready solution for trustworthy and secure large-scale data-sharing transactions, fully compliant with GDPR and based on centralised technologies and digital identity — thus guaranteeing the personal data sovereignty of end-users of solutions integrating this platform.
Guidelines for applicants
Learn what happens after submission, ensuring you are fully informed from start to finish, and maximise your chances of success with this comprehensive resource!