The FOODITY pilot development programme

Foodity will run a 2M€ pilot development programme to fund 12 innovative data-driven solutions for food and nutrition respectful of users’ personal data sovereignty. Participants will be selected through the two open calls the first will be publish in the second semester of 2023.

Are you up

for the challenge?


to be launched in the second semester of 2023

0 M€

and financial support of up to 187.500€ per beneficiary

with services for pilot development — from mentoring to technical support
to be developed by the selected applicants

Who are we looking for?

The FOODITY innovators

The eligible beneficiaries of our programme are:

Research and Technology Organisations (RTO) and universities

working to advance the state of the art and solve the challenges around data-driven innovation for food and nutrition, as well as working on mechanisms to preserve citizens' sovereignty over their personal data in using food and nutrition solutions.

Small or Medium-Sized Enterprises (SMEs) and startups

developing solutions for data-driven innovation, including personalised nutrition solutions for online food retail and delivery.

Social innovation actors, Non-Governmental Organisations (NGOs) and citizen associations

aiming at citizen empowerment, proposing concrete actions for raising awareness of citizens' data rights, and representing consumers’ interest in food and nutrition.

Training organisations

providing professional training for careers in the food industry, such as culinary or nutrition schools interested in teaching and experimenting with the power of data for innovation and competitiveness in food production and diet planning.

What’s in it for you?

The FOODITY capacity building programme

Our programme beneficiaries will receive support from technical and business perspectives.


Up to 187.500€ per beneficiary.


Technology access and technical support to develop their solutions.


Advice on business development: from marketing and sales to financing, innovation strategy or sustainability.


Including mutual exchange between the open call beneficiaries.


Training on relevant technical, business, and legal issues.

How to participate?

Stay tuned to our channels!

Subscribe to our newsletter and follow us on social media to find out all the details about how
to apply for our open calls, which we will be sharing soon.

The objectives

of the FOODITY programme

in a nutshell

To fund 12 pilots that will develop innovative solutions demonstrating the potential of data-driven innovation in food and nutrition while guaranteeing the user's full control and ownership over their personal data.

To provide state-of-the-art tools/software components as building blocks and other technical resources respectful of personal data sovereignty for developing novel data-based food and nutrition systems.

To encourage the development of data-sharing practises, including data commons and open science, in the food and nutrition domain, thus encouraging innovation.

To attract top talent innovators for the development of the pilots, involve food systems stakeholders (e.g. producers, processors and retailers) in expressing their data needs to be more competitive and achieve a fairer distribution of wealth, and engage citizens in the development of the pilots, allowing them to express their needs and raise their concerns for their data rights when using data-driven solutions for food and nutrition.

To raise citizens' awareness in exercising their data rights and how they can use them to create an effect in nature-positive food systems.


to the programme

Our FOODITY pilot development programme is structured around two calls for proposals we will publish in the second semester of 2023.

From the applications we receive, we will select 12 (6 in each open call) beneficiaries, the FOODITY innovators, with the most promising pilot project proposals for developing the next generation of data-driven solutions for food and nutrition respectful of users’ personal data sovereignty, for a 12-month programme.

The pilots will demonstrate the potential of users’ personal data in health and nutrition solutions to contribute to more just and environmentally friendly food systems.

They will benefit from added-value services, including financial support (up to 187.500€ per beneficiary), one-to-one mentoring, training, group coaching and technical support to use the infrastructure and core components of the programme, as well as assistance in assessing the individual impact of each pilot with respect to its users.

At the end of the programme, the FOODITY innovators will carry out an Impact Assessment of the results obtained by their pilot projects regarding the perception of end-users control over their personal data. They will also receive support by connecting them to different ways of sustainability, ranging from VCs to training on equity-free funding.

Our funnel approach

for open calls

Our main criteria

for scoring proposals


Role in developing the pilots and excellency in their track record.


Expected outcomes of the individual pilots with respect to the potential for data-driven innovation in food and nutrition while safeguarding citizens' data rights.


Advancement in the state-of-the-art for developing innovative food and nutrition data-driven applications as well as the challenges associated with guaranteed citizens' data rights provided by the current regulations, e.g. GDPR.


The pilots must provide an idea for a novel solution that has not yet been widely deployed.


and proposed mechanisms to guarantee them.


in developing the proposed data-driven solutions.


pilots building blocks

Our FOODITY innovators will be able to use state-of-the-art tools and software components from two recent research and innovation Horizon 2020-funded actions as building blocks for the development of their pilots.


Will provide cutting-edge tools and software components as building blocks for developing personalised nutrition solu- tions.


Will offer a deployment-ready solution for trustworthy and secure large-scale data-sharing transactions, fully compliant with GDPR and based on centralised technologies and digital identity — thus guaranteeing the personal data sovereignty of end-users of solutions integrating this platform.


gender-sensitive dimension

At FOODITY, we will demand that our programme beneficiaries include a gender-sensitive approach in their activities. We will encourage debates on the gender-sensitive critique of technology and will govern all our actions under the criteria of gender balance and diversity.

We are aware of EU regulations on gender balance, intersectionality and diversity, and we fully share the principle of equity, as stated in the Treaty of the European Union and the Treaty of Amsterdam (May 1, 1999). Furthermore, we support the “No Woman, No Panel” initiative launched by the Open Society Foundation and promoted by Commissioner Mariya Gabriel, encouraging the participation of women in all public panel discussions.